Document Type : Original Research Paper
Authors
Department of Architecture and Planning, Birla Institute of Technology, Mesra, Ranchi Jharkhand, India.
Abstract
Destination image positioning plays a pivotal protagonist in the accomplishment of mining tourism. By strategically shaping the perception of a mining destination, marketers can entice visitors who are interested in the exceptional experiences and cultural heritage associated with mining. The lack of destination image positioning and mining tourism research can hinder the growth and advancement of mining tourism destinations. Without a clear understanding of the unique attributes and market positioning of a mining destination, it becomes challenging to effectively target and attract the right audience. Insufficient research on mining tourism also limits the ability to identify and capitalize on the destination's potential, such as its cultural heritage, environmental sustainability, or adventure offerings. Without a well-defined destination image and research-backed strategies, marketing efforts may fall short of conveying the value and appeal of mining tourism experiences. Therefore, stakeholders and researchers must invest in studying and understanding the market dynamics, visitor preferences, and the prospective welfares that mining tourism can fetch to local economies and communities. This research can inform effective destination image positioning strategies and help unlock the full potential of mining tourism destinations. Therefore, current environmental, social, and economic viewpoints on the sustainability of this type of tourism growth are outlined in a review of the literature in this area for the Indian scenario.
Keywords
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